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About Me

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I help brands tell stories, but I’m terrible at telling people about myself. How much do I reveal? Do I start with an elevator pitch or a fun fact? Let’s start from the beginning since I cannot resist a little chronological account.   I grew up in California and India (literally spent 50% of my life in each place). Seeing the world through different lenses as I moved around and attended 10 schools as a kid, all helped me become a storyteller. I wrote fiction for years until I recently made the jump from an MFA at Columbia University to content creation and copywriting. Having developed and published content for my personal brand, and 22 other brands, I have generated over 3M impressions (and counting!). And directly generated revenue of over $700,000 through social content! This feels like the right moment to throw in some fun facts. I enjoy backpacking, styling items from my overstuffed wardrobe, lots of cooking, and I recently started gardening in a corner of my apartment (I’ve killed a few, but it’s all a part of the process). ​​Ooh, and I have two adorable dogs, Haavi and Shawna, who are the loves of my life (pictured below). ​You know those “Would you want to sit next to them on a plane?” interview questions? I’m that person you’d want to be seated with! Whether we’re chatting about the latest trends or brainstorming creative ideas, I promise I’m always up for a good conversation. So let’s connect and see what stories we can tell together!​​

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Education

  • University of Southern California: B.A. Creative Writing, Minor in Marketing

  • Columbia University: 12 Units Towards M.F.A. Fiction Writing

Portfolio Highlights

Throughout my career, I've successfully executed social media campaigns that have driven engagement and conversions for clients. My portfolio showcases a range of projects including videos for key social platforms, and events hosted.

Multilingual In:

  • English

  • Spanish

  • Hindi

  • Marathi

Skills:

  • Campaign Design

  • Campaign Management

  • Hosting Promotional Events

  • Content Design

  • Copywriting

  • Influencer Marketing

  • Social Media Management

  • Targeted Customer Engagement Strategies

  • Client Communication

Bonus info about me in no particular order: • I love color • If I had to meet one celebrity, it would be Rosalía (R, if you're hearing this, I would love to do a campaign for you omg) because I love her style, music and chaotic lyrics • In my free time, I make visual poetry and fashion content on Instagram and TikTok, and early career content on LinkedIn • I started solo-backpacking at 17 and have recently been super into slow travel. If you have a cabin in Vermont you wanna rent to me for a month, I'm so down!!

Let's Connect!

© 2025 by Tania Apshankar. All rights reserved.

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