Meta
Has it ever happened to you that you're scrolling through your feed, open the comments section on a post, and see a really good comment by a brand? Well maybe you've come across a comment I've written!
For Meta, I manage and execute community engagement across 12 global brands including Instagram, Meta AI, Meta, RayBan Meta and Oakley Meta. I identify strategic content opportunities and write copy for outbound comments, tailoring copy to the tone of voice of each brand. I also manage the moderation of comments on Meta's owned content and channels.
I identify platform-specific trends to inform content recommendations, driving higher engagement, strengthening community connections, and cultivating positive brand sentiment.
Content Strategized: Trend and Cultural Moment Focused
For Ray-Ban Meta, I pitched content that could be made my creator partners, and also trends and video concepts that could utilize user generated content made from the glasses.
For Meta AI, I pitched and wrote Facebook status posts around cultural moments. The aim with these posts was to write posts that would create engagement around the moment, which Meta AI could respond to and keep the conversations going. Another aim was to educate users about product use cases around these moments.
A Trip Into The Comments Section
Comment to Content
A comment written on a post about POV footage was used by the to create a post and poke fun at her DIY POV footage tactics. This was a fun earned media created through community management tactics!