For Meta, I manage and execute community engagement across 12 global Meta brands including Instagram, Meta AI, Meta, WhatsApp and Threads, tailoring voice and tone to fit each brand’s unique identity. I identify strategic opportunities and write copy for outbound comments as well as the moderation of comments on Meta's owned content and channels.

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 I also identify platform-specific trends to inform content recommendations, driving higher engagement, strengthening community connections, and cultivating positive brand sentiment.