Acing Languages
Educational Platform
Acing Languages is a global service that connects language learners with a native tutor
I developed content to drive engagement among the brand's target audience: high school students in the IB/IGCSE curriculum in major cities across the globe. I wrote scripts for videos, and edited them.
I also designed the brand's social media calendar, and managed community engagement.
​Creative Strategy
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Design engaging posts and reels on Instagram, incorporating a fun, trend-focused tone to resonate with high school students
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Conceptualize Instagram reel ideas and craft scripts and prompts tailored for tutors to easily film
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Edit videos to align with trending themes of the online language learning community. Use phone cameras to film and CapCut to edit.
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Have a balance of informative/educational content, as well as fun memes and trends to make the learning process enjoyable
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Use GenZ language and humor
Challenges and Surprises
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Coordinating with tutors in different time zones to create video content to meet schedule deadlines
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Narrowing down the target audience for social media
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Finding a balance of funny and educational
Solution Design
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Created detailed instructional videos for tutors to refer to while filming content.
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Designed a category of "Gentle Educators" which taps into trends while also offering unique language learning value
Best Engagement Post: A "Gentle Educator"
An Accent Challenge where 2 polyglots made jokes about their favorite cultural foods
From the ideation of the script to guiding our tutors to film it, and editing the video, it took 3 days to publish.
This post had a unique take on language learning, emphasizing on the accents of languages, while also keeping things fun. It is a perfect example of a "gentle educator" that informs, while being digestible and funny.
Results:
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+9k impressions
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+600 interactions, with +120 comments and +150 shares
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Why I think this worked, and garnered 120+ comments:
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The video was funny with playful editing
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Interactive camera pans
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Everyone connects with food!
High-Performing "Gentle Educators" Created
Created Content Aligned with Current Trends and Seasonal Themes
On-Camera Content Created + A Voiceover Video I Sneaked In
Results in 8 Months
2,000%
Increase in Average Monthly Interactions from 66 to 1,500 interactions
450k
New visitors attracted to the Instagram page
113%
Increase in followers from 800 to 1700
Title: A1 vs. B2 German
Concept: Show yourself doing daily activities depending on your space. Examples include cooking food, taking out the trash, cleaning your apartment, working.
Focus: Show and Tell in 2 ways- in basic language for A1 learners to grasp, and in an advanced manner for B2 learners to be educated.
Goal: Reach a range of beginner to advanced German learners
Reference Videos: I usually share 1-2 videos to show the tutor what the video would look like, with the references showing the modifications of what can be done in different spaces.
How to: Pick up your phone and film yourself doing activities throughout the day, speaking slowly in A1 German, followed by B2 German. Pause for 3 seconds before and after you say each segment to allow for editing changes to be done.
Example of a Prompt Sent to Tutors
A detailed prompt that allows space for tutors to improvize
