BuddyFindr
Social Media Startup
BuddyFindr is an online platform that connects concertgoers in Chicago
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For the Launch and Social Media Strategy, I wrote and edited content to drive users to the website.
Developed and defined the brand’s voice to build a strong community of local concert enthusiasts and creators on TikTok, Instagram, Facebook, YouTube, and LinkedIn, focussing on engagement and connection.
Designed a monthly content calendar informed by social listening, trendspotting, and continuous performance analysis.
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Launch Videos
Creative Strategy
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Speak directly to target audiences of female/femme ages 30+
Create videos highlighting upcoming concerts,
Benefits of BuddyFindr, and
Tutorials on how to find a Concert Buddy
Brand Voice Developed
Friendly
Enthusiastic
Approachable
Results
10k
Website Eyeballs
500
New User Sign-Ups
50%
Engagement Increase
BuddyFindr Tutorial Created
Timeline: I wrote the script and edited the video, and it took 2 days from ideation to being published
The hook acknowledges the 2024 data that a lot of women use dating apps to meet new friends.
Hook: "Still using dating apps to meet people? In 2025?!"
Goal: Structures the 3 easy steps on how to match with a buddy and attend a concert
SEO Key Words: Chicago, Concerts, Dating Apps, Meet
Post Caption
Challenge:
Convert website browsers into users
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Solution Design:
A dual approach of social media content being entertaining while staying explanatory
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If someone were to visit the page, a pinned post should be able to immediately tell them what BuddyFindr does, how it can help, how to use it and sign up
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Showcasing upcoming concerts and generating a strong sense of excitement specific to the conversations happening on each social channel in the music communities
