GBNY
GBNY is a legacy sneaker and apparel chain in Queens, New York City, that has attracted celebrities for years, and boasts 615k followers on Instagram. Now, they want to build their TikTok presence with video content tailored to TikTok users, and do livestreams to drive sales on TikTok shop.
This is where I come in.
For GBNY, I wrote, filmed and edited short-form video content and hosted several TikTok livestreams, attracting over 100k engaged viewers
Product 🤝 Trends
Concept: fun editing, sound effects, and the feeling of having a crazy amount of shoes to choose from!
Concept: Showing the range of products, in a fun way
Concept: Connecting Nikes to the flags of Countries
Side Note: This created so much buzz in the comments., reaching over 10k people, that is prompted a part 2 and 3
No More Slapping Trending Audios on Videos
This is about working with musicality
These projects were aimed at engaging with the community, and presenting GBNY as a voice in the larger sneaker community
TikTok Livestreams
Goal: Highlighting the products and building stories with them through interactive livestreams with a duration of 1.5-4 hours
Results
583k
Livestream Impressions
80%
Increase in TikTok Followers from 5,000 to 9,000
2,000
Comments
From TikTok Lives
Community Event: National Air Max Day
Live streaming the Air Max Day Event for GBNY to give back to the community through free BBQ, lots of giveaways, car shows, magic shows, and much more!
More Video Content
Concept: Pun on the word "you" sounding like "shoe," adding a unique narrative to the "Me, obsessed with you?" trending audio
