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Emily Daniels
At Emily Daniels, a women's fashion brand, I was a social media consultant that established the brand voice and messaging for social channels. I also created video content for social media and outward facing sales communication
Brand Voice Established
Approachable
Relatable
Down to Earth
Your trusted friend who knows how to find stylish, budget friendly pieces that fit well and feel great
Video Content
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Concept: Creative take on the "Anxiety" by Doja Cat trending audio, with a double meaning of the line being "dropped," and the clothes falling down
Concept: The interactive feeling of swiping through clothes to pick the one for the day
Concept: A blouse talking about its excitement at being worn for the first time
Learnings
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Getting creative with creating engaging content without having a model to wear the clothing for shoots
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The POV Effect: Instead of relying on trends (since the target audience may not be familiar with all of them), I included edits of the clothing on hangers, creating a point of view effect. For example: swiping through your phone, clothes entering the frame and leaving the way it might feel while online shopping.
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Focussed on storytelling through highlighting the products ​
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