Vintage Laundry
Fashion and Jewelry

For Vintage Laundry, I created and edited video content for social channels, with the aim of increasing the sales of their Waist Chain line by 20%. My presence was on-screen and the look and feel was UGC (user generated content).

Creative Strategy

Create a series of Collaborative Instagram Reels showcasing the product and its ease of use to style for everyday wear
Lean into fashion trends and creative captions to attract the target audience on the online fashion community

Videos Created for Vintage Laundry

Results

17 K

New Visitors to Instagram page

18%

Increase in

E-Commerce Sales

15%

Increase in Social Engagement

Insights on a Reel Created for Vintage Laundry

Learnings

Although I was 2% short of meeting the sales target, I learnt the importance of communicating goals with clients and keeping them in the loop of the project so that expectations can be aligned throughout the process

Emily Daniels

Lick You Silly

Vintage Laundry Fashion and Jewelry