Biossance

For Biossance, I wrote platform specific captions for key social channels to spark conversations among target audiences.

Captions spoke to the brand's dual positioning of

glamor meets scientific evidence.

Instagram Caption

The holidays may be behind us, but it is never too early to build your Valentine’s Day wish list. We’ve got you Squalane Goddesses covered:

💛 Squalane + Amino Aloe Gentle Cleanser

💛 Squalane + Copper Peptide Rapid Plumping Serum

💛 Squalane + Ectoin Overnight Rescue

💛 Squalane + Marine Algae Eye Cream

🔅Patti is serving 2025 Glow Goals!🔅

✨The innovative Hydralift™ Complex visibly firms deep lines

✨Sculpts, hydrates, and soothes redness

Glow into the new year! Refresh your routine for skin that feels as good as it looks.

Shop the Biossance Squalane + Firm and Lift Dual Serum @sephora and @sephoracanada

Social Listening to speak to current conversations in the beauty world
Trendspotting and some more research across platforms to ensure optimal search engine optimization on each channel
Weaving SEO kew words into a narrative that incorporates the glamour of the product, the feeling it gives, while also demonstrating the scientific backing of the product
Add in humor or lighthearted language related to the weather, an upcoming or current event, a beauty trend or larger social media trend
Identify the hook for the caption, and make it sound more catchy
Include a call to action (CTA), which is usually guiding people to shop the product at Sephora
Make it readable with emojis in line with the brand voice
Break down long sentences and guide the reader's eyes with spacing
Research the most effective 2-3 hashtags for the post
Proofread a 100 times!
Bonus: Proofread one more time, just in case, and done!