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Columbia University
School of the Arts
Goal:
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Ignite alumni passion on social media
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Drive a transformative boost in the year's fundraising
Creative Strategy:
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Series interviewing artist alums around New York City in their workspaces, featuring exhibits, plays, etcetera
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Our team of videographers and editors curate content highlighting the University's role in their artistic and professional journeys
Results:
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10 pieces of Organic Content on Newly Launched Instagram, X, LinkedIn, TikTok, Facebook and YouTube
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Curated a Monthly Newsletter highlighting the content created with a call to action for donations
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Increased donations by 11%
Attending Networking Events to Create Content and Increase Fundraising
Videos made for The School of the Arts
Instagram Managed for Columbia University School of the Arts
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